Brand strategy · Visual identity
One clear story. Three connected brands.
A shared strategy and visual identity for a business working across AI, cybersecurity, and education.
- Project
- ANIC brand system
- Client
- ANIC ecosystem
- Year
- 2025
The brief
A clear starting point.
ANIC brought together several technology and education offerings. The challenge was to make those different parts understandable as one business, while giving each a clear role.
Our approach
Thinking, made tangible.
We developed the positioning, audience strategy, brand architecture, and visual identity around three connected offers: ANIC Learn, ANIC Pro, and ANIC Solutions.
Structure before styling
Defining the relationship between ANIC Learn, ANIC Pro, and ANIC Solutions gave the brand a clear foundation for explaining its different offerings.
An identity with a shared language
Typography, colour, visual identity, and communication direction work together as a system that can be applied across the business.
What we delivered
The pieces
that came together.
- Brand positioning & audience strategy
- Architecture for three sub-brands
- Visual identity, typography & colour
- Brand applications & communication direction
Disciplines & tools
Research & positioning / Brand architecture / Visual identity / Communication strategy